Dominion, released in 2018 by Aussie Farms (now Farm Transparency Project), is a feature length documentary which explores humankind's dominion over the animal kingdom. It shows the dark underbelly of modern animal agriculture.
It is not just about animals used for food. It shows how humans treat companion animals, wildlife, animals used for scientific research, entertainment and clothing.
The film presents the moral argument about the treatment of non-human animals.
At Dominion Outreach our mission is to educate consumers about the food choices they make, by showing the reality of modern animal agriculture.
Using the film Dominion, we do the following when engaging members of the public in outreach:
The footage is not of 'isolated incidents', it shows things that are written into industry codes of practice. Many of the cruel acts done to farmed animals would be illegal if not for exemptions in the Prevention of Cruelty to Animals Act.
Our role is to highlight this hypocrisy, and to show that something legal isn't necessarily moral.
Welfare reforms and terms like 'free range, ethically farmed, humanely slaughtered, sow stall free, local' are used as marketing slogans, used to justify and continue the exploitation of non-human animals.
These industries are inherently violent and barbaric, by showing them for what they are, we are helping people understand the suffering of individuals in these industries.
They know that if consumers were to see for themselves what actually occurs in the production of meat, dairy, eggs, leather, etc, they'd stop being consumers and those industries would quickly cease to exist.
Dominion shows consumers of animal products what they're actually paying for – giving them the chance to make informed decisions and hopefully, encouraging a more compassionate and critically-thinking society.
Unlike other social justice issues, which depend on trying to persuade a backwards government to do the right thing – this is up to us as consumers.
We do not have to wait for the government or industry to change. It's in our hands and it's our responsibility.
Learn moreFor the past twelve years, Farm Transparency Project has been fighting to end animal abuse and exploitation through public education about modern farming and slaughtering practices.
Our film Dominion has been seen by over 5 million people around the world, and our footage has been used in street outreach internationally since 2015.
It is time to reignite the fire that was sparked following the launch of Dominion in 2018. We're calling on all those who believe in a kinder world for all animals to once again unite and take our message to the streets.
Join us to share the reality of modern animal farming through video outreach and engagement with the public.
This website serves as a free public repository, information centre and toolkit for consumers and animal advocates in Australia, intended to force transparency on animal-exploitative industries.
Farm Transparency Project (FTP) does not condone or encourage the use of this resource for illegal purposes including trespass, or for any use contrary to our core values.
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